ConvinceIQ vs AmpUp: Which AI Sales Training Platform Is Right for Your Team?

ConvinceIQ and AmpUp both put a rep in front of an AI buyer and score how the conversation went. Both were built AI-first rather than bolted onto a legacy LMS. If you are comparing the two, you have already accepted that roleplay beats shadowing a top rep once a quarter.

They diverge on where the practice comes from.

AmpUp starts from calls your team has already had. Its Notetaker joins meetings, Sales Brain scores them across four behavioural drivers, and Skill Lab turns the gaps it finds into practice scenarios built from your own lost deals — then Atlas briefs the rep before the next meeting. It is a closed loop wrapped around an existing revenue stack.

ConvinceIQ starts from a buyer you define. Personas carry their own decision criteria, product and company profiles supply the context, and every practice call is scored live on the same six dimensions with a buyer-belief read alongside it. Learning modules teach the product, training plans sequence the practice, and Insights shows a manager where the team stands. Nothing needs to be recorded first.

The difference is what each platform needs before it can help you. AmpUp needs call history, a recorder and a CRM. ConvinceIQ needs a persona and a product profile.

ConvinceIQ vs AmpUp: Quick Comparison

What is AmpUp?

AmpUp is an AI sales coaching platform built around the calls your team is already having. Its positioning is blunt: your stack records calls, and AmpUp turns them into won deals. (AmpUp)

The product is five modules. Notetaker captures calls, Sales Brain analyses them, Skill Lab generates practice, Atlas produces pre-call briefs and post-call debriefs, and Courses turns real calls into training material. (AmpUp)

Sales Brain scores every interaction across four behavioural drivers — preparation, objection handling, closing discipline and product knowledge — and AmpUp publishes correlations for each, such as a 6.8x higher stage-progression rate for reps with strong preparation scores. Those are AmpUp's own figures, drawn from an analysis of 12,000 sales calls across 23 organisations. (AmpUp Sales Brain)

Skill Lab is the roleplay layer. Scenarios are generated automatically from what Sales Brain identifies as live deal friction, with personas built from the industries, titles and objection patterns your reps actually meet, and pass/fail certification runs for onboarding or a product launch. (AmpUp Skill Lab)

The design assumption throughout is that you already own a revenue stack. AmpUp integrates with Gong, Chorus, Salesforce, HubSpot, Outreach, Salesloft, ZoomInfo, Google Calendar, Outlook and Snowflake, and writes behavioural signals back into CRM fields — your recordings stay in Gong and your deals stay in Salesforce. (AmpUp integrations)

What is ConvinceIQ?

ConvinceIQ is an AI sales practice platform. A rep holds a spoken conversation with an AI buyer, and the platform scores the conversation, transcribes it, keeps the recording and files it for manager review. (ConvinceIQ)

The buyer is the configurable part. Buyer personas carry a role, mood, company context and their own decision criteria; product and company profiles hold the messaging, pricing context and proof points the rep is expected to use. You do not have to type all of it — upload a datasheet or a deck to a profile and ConvinceIQ reads it and proposes the details for you to approve. The same persona can then be reused across a team, so everyone practises against the same buyer. (ConvinceIQ)

Every call is scored on the same six dimensions — discovery, value proposition, objection handling, structure, next step and tone — and the score updates while the call is still running, with a trend chart showing how it moved rather than just where it landed. Alongside it sits a buyer-belief read: trust, openness, fit, urgency and next-step readiness, grouped into momentum, friction and context. A fixed scorecard is the point, because it makes one rep's score comparable to another's. (ConvinceIQ)

Around the practice sits the rest of the workflow: online learning modules for product knowledge on every plan — pages, video, slide decks, documents, PDFs and SCORM packages you already own — training plans that assign ordered practice levels on Team and above, and Insights, which reports across plans, people, teams, activity, coaching and skills. Reps can practise in 19 languages. (ConvinceIQ pricing)

The Biggest Difference: What Has to Exist Before You Start

AmpUp learns from calls that have already happened

AmpUp's loop is record, analyse, coach, practise, execute and learn — and it begins with recording. Its own timeline says week one is when the system learns your patterns and establishes baselines, with practice scenarios matching real situations by week eight. (AmpUp)

That is a real strength once the data is there. Nobody has to decide which objection matters this quarter — the analysis decides, from lost deals. But it also means the quality of the practice is downstream of the quality and quantity of your call history, and a team without a recorder, without CRM hygiene, or selling something they have not sold before has less for the engine to work with.

ConvinceIQ practises conversations that have not happened yet

ConvinceIQ inverts that. You describe the buyer, the product and what a good outcome sounds like — or upload a document and let it draft those for you — and the rep practises immediately. There is no ingestion period and no dependency on a recording platform.

That matters most in exactly the cases where call history is thin: a new product, a new segment, a new market, a channel or partner team whose calls you never recorded, or a language your call recorder does not handle well. It matters less if you already have two years of Gong recordings and simply want them mined.

Scenario Creation and Product Knowledge

AmpUp generates scenarios for you. Objections are extracted from actual lost deals and winning responses learned from top-performer calls, so the scenario library stays current without anyone maintaining it. (AmpUp roleplays)

ConvinceIQ asks you to define the buyer, then reuse them — with document upload doing the first draft of a product or company profile. The work is up front, and the payoff is control:

• You choose what gets practised — including the pitch you are about to launch, which by definition has no call history behind it.
• Everyone practises the same buyer — the persona is shared, so scores compare across a team rather than across whichever objections each rep happened to encounter.

Product knowledge is handled separately rather than inside the roleplay. Learning modules carry the material — written pages, video, slide decks, Word documents, PDFs and SCORM packages, with progress tracked per chapter — so existing courseware comes across rather than being rebuilt. A training plan can then require a module before it unlocks the practice level that follows.

Scoring and Coaching

AmpUp scores both sides of the loop. Real calls are scored on its four behavioural drivers; practice sessions produce a coaching debrief covering delivery, message structure, objection handling and overall effectiveness, plus readiness scores by rep and scenario that managers can see. (AmpUp Skill Lab)

ConvinceIQ scores practice on six fixed dimensions, live, and adds the buyer-belief read, which asks a different question from a skills score: is the buyer's trust, urgency and readiness for a next step actually moving? Managers review the transcript and recording alongside the score, and manager review is included from the Starter plan.

Assignment is where the two converge more than the marketing suggests. AmpUp certifies with pass/fail scenarios; ConvinceIQ training plans set ordered levels with an explicit rule for passing each one — complete a session, hit a score threshold, or wait for a manager to approve it — and later levels stay locked until the rep clears the one before. Both let you say a rep is ready with something behind it.

The trade-off is honest and runs both ways. AmpUp's scoring reaches real revenue conversations, which practice scores can only proxy for, and its own argument against roleplay-only tools is that practice scores do not always predict real performance. That is a fair point. ConvinceIQ's fixed scorecard is more consistent across a team and needs no recording infrastructure, but it is mostly measuring the rehearsal.

Real Calls and Deal Execution

This is AmpUp's home ground. Every call on the calendar is joined and transcribed, Atlas puts a prep brief in the rep's calendar 30 minutes before the meeting, and structured signals flow back into Salesforce or HubSpot fields. (AmpUp integrations)

ConvinceIQ does reach real calls, but manually and after the fact. Import Calls takes a recording, transcribes it, drafts the seller and buyer turns for you to tidy up, then scores it with the same six dimensions, the same buyer-belief read and the same recording player as a practice session — and a manager can file it against the rep it belongs to. Imported calls are labelled separately so they never inflate practice numbers. It is available on Team and Enterprise.

The honest limit is that it is a recording you upload, not a bot that joins your meetings. ConvinceIQ does not maintain a pipeline view and does not write back to your CRM. If coaching on live deal execution is what you are shopping for, AmpUp is built for it and ConvinceIQ is not.

Integrations, Languages and Security

AmpUp wins integrations outright. Gong, Chorus, Fireflies, Salesforce, HubSpot, Outreach, Salesloft, ZoomInfo, Google Calendar, Outlook and Snowflake are named on its integrations page, with the number of connected integrations rising by plan — two on Starter, three on Pro, five on Power and unlimited on Enterprise. ConvinceIQ keeps API access and enterprise integrations on its Enterprise plan. (AmpUp pricing)

On languages the position reverses. ConvinceIQ supports 19 languages, and the support goes deeper than the roleplay: a rep can practise in Japanese or Cantonese, a manager can turn on live English translation to follow the call as it happens, and an imported real recording is language-detected and reviewed with the transcript kept in the words that were actually spoken while the score and buyer read come back in English. AmpUp does not publish any language support, which is not the same as not having it — but for a team selling across Asia-Pacific or EMEA it is a question worth putting to them directly. (ConvinceIQ)

On security, AmpUp is SOC 2 Type II certified and lists SAML 2.0 single sign-on, SCIM provisioning, role-based access, IP allowlisting and audit logs. (AmpUp security)

ConvinceIQ is GDPR compliant, uses Microsoft Entra SSO with role-based access, encrypts data in transit and at rest on Microsoft Azure, and never uses customer data to train AI — but does not hold a SOC 2 or ISO certification. If your procurement process requires one, that is a genuine gap and AmpUp clears it today. (ConvinceIQ security)

How Does Pricing Compare?

Both publish prices, which makes the comparison unusually clean.

AmpUp is US$37 per seat per month on Starter, US$112 on Pro and US$187 on Power, with Enterprise by quotation and a 14-day free trial on every plan. Everyday use — meeting analysis, notetaker calls, prep briefs, course creation — is unlimited. Live voice roleplay is not: it draws on a monthly credit allowance at 40 credits per minute, which AmpUp itself translates as roughly 37 minutes of live voice on Starter, 112 on Pro and 200 on Power. Live avatar coaching, available from Pro, is metered more heavily again. Beyond the allowance, credits are topped up at US$50 for 5,000. (AmpUp pricing)

ConvinceIQ is US$59 per seat per month, or US$49 billed annually, on Starter for 1 to 9 seats, and US$39 per seat per month, or US$33 billed annually, on Team for 10 to 49 seats. Voice practice is included rather than metered: 100 minutes per seat per month on Starter, 200 on Team, with a custom pool on Enterprise. (ConvinceIQ pricing)

So the answer depends on what you are buying. If you want a coaching layer over a recorded pipeline, AmpUp's Starter seat is cheaper than ConvinceIQ's and does considerably more besides roleplay. If what you want is practice minutes, ConvinceIQ's Starter includes roughly two and a half times the live voice of AmpUp's, and the 200 minutes on a ConvinceIQ Team seat match what AmpUp includes on Power, its most expensive published plan. Compare the line you actually intend to use.

When AmpUp May Be the Better Choice

AmpUp may be the stronger fit when:

• Your calls are already recorded in Gong, Chorus or Fireflies and you want that history turned into coaching rather than dashboards.
• You need coaching on real deals, not just rehearsals — automatic call capture, pre-call briefs, post-call debriefs and behavioural signals in the CRM.
• Procurement requires SOC 2 Type II, SCIM provisioning or IP allowlisting.
• You want scenarios maintained for you, generated from live deal friction rather than authored by an enablement lead.
• You want live avatar practice, not voice alone.

When ConvinceIQ May Be the Better Choice

ConvinceIQ may be the stronger fit when:

• You have no recording stack — or you have one, but the conversations you need reps ready for have not happened yet.
• You are launching something new: a product, a segment or a market with no call history to learn from.
• Your team sells in more than one language and you want practice, live translation and real-call review in all of them.
• You want practice minutes rather than credits, at a predictable per-seat price.
• You need scores that compare across the team, on a fixed six-dimension scorecard with a buyer-belief read, from the first week rather than the eighth.
• You want product training and practice in one place, with your existing SCORM and PDF courseware sitting alongside the roleplay and gating the levels that follow it.

Which Platform Should You Choose?

Start with what you already have. If your team's calls are flowing into Gong or Chorus and your CRM is in decent shape, AmpUp turns that into something useful without asking anyone to author scenarios, and it reaches parts of the sales motion — the real call, the CRM record, the pre-meeting brief — that a practice platform does not touch.

If that infrastructure is not in place, the calculation changes. AmpUp's engine has less to learn from, and much of what you would be paying for sits idle. ConvinceIQ asks for a persona and a product profile instead of a recorded pipeline, and reps are practising the same day — in whichever of 19 languages the deal is actually happening in.

Book a ConvinceIQ demo and we will set up a buyer persona from your own product, so you can judge the practice conversation rather than the pitch about it.

Still weighing the options? See how all seven platforms compare in our guide to AI sales roleplay platforms.

Frequently Asked Questions

Do I need Gong or a call recorder to use ConvinceIQ?

No. ConvinceIQ practice runs against a buyer persona you define, so a rep can start on day one with no recorded calls, no recorder and no CRM connection. Teams on the Team and Enterprise plans can import existing recordings for review if they have them.

Does AmpUp support AI roleplay in languages other than English?

AmpUp does not publish a list of supported languages on its site, so ask them directly if this matters to you. ConvinceIQ supports 19 languages for practice and for imported call review, with live English translation available during a non-English call.

Is AmpUp's roleplay unlimited?

No. AmpUp includes everyday use such as meeting analysis and prep briefs without limit, but live voice roleplay draws on a monthly credit allowance at 40 credits per minute — roughly 37 minutes on Starter and 112 on Pro — with top-ups sold separately. ConvinceIQ includes 100 voice minutes per seat per month on Starter and 200 on Team.

Which platform is SOC 2 certified?

AmpUp is SOC 2 Type II certified. ConvinceIQ is GDPR compliant, uses Microsoft Entra SSO and encrypts data on Microsoft Azure, but does not currently hold a SOC 2 or ISO certification.

Can either platform score my reps' real customer calls?

Both can, in different ways. AmpUp joins and scores calls automatically through its own notetaker or an existing recorder. ConvinceIQ scores recordings you import yourself, on the Team and Enterprise plans, and gives them the same scorecard and buyer read as a practice call — but it does not join meetings.