How AccessOrange Uses ConvinceIQ to Prepare Its Sales Team for Better Customer Conversations
AccessOrange is a Microsoft-focused technology partner helping companies across Asia Pacific with cloud, productivity, business applications, data, AI, and cybersecurity solutions.
For the sales team, this means they need to understand a wide range of solutions. A customer conversation may start with Microsoft 365 and quickly move into Copilot, Azure, Dynamics 365, Power BI, endpoint security, backup, or managed IT services.
The main challenge was not just teaching the team what each solution does. They also needed to know how to explain the value clearly, ask the right questions, and handle difficult customer objections.
The Challenge
New hires had to learn a large portfolio before they could speak to customers with confidence. Product training and sales materials gave them the knowledge, but not enough chance to practise using it in a real conversation.
The same issue applied to more experienced sales staff. It is difficult for anyone to stay equally strong across every product, customer type, and sales situation.
Roleplay sessions were useful, but they depended on managers being available. It was not practical for managers to practise every product and every objection with every team member.
AccessOrange needed a way for the sales team to practise on their own, while still giving managers a clear view of where support was needed.
Practising Before the Customer Call
With ConvinceIQ, the AccessOrange sales team can practise realistic sales conversations with AI buyers based on the products and situations they deal with at work.
A salesperson can practise a Microsoft 365 discovery call, respond to a cybersecurity concern, explain backup and recovery, or prepare for a discussion with a customer who is focused on cost.
The AI buyer asks questions and pushes back during the conversation, just like a real customer. After each session, ConvinceIQ provides a transcript, scores, and feedback on what went well and what can be improved.
This gives the team a safe place to practise, make mistakes, and try again before speaking to a real customer.
How AccessOrange Uses ConvinceIQ
- Onboarding new hires: New team members practise customer conversations before handling similar calls on their own.
- Preparing for meetings: Sales staff can practise before discovery calls, presentations, and product discussions.
- Covering the full portfolio: The team can practise across Microsoft solutions and other products offered by AccessOrange.
- Better coaching: Managers can review transcripts and scores without joining every practice session.
- Ongoing improvement: Sales staff can repeat the same scenario and track how they improve over time.
The Impact
ConvinceIQ has made sales practice easier and more consistent across the team.
Sales staff can practise when they need to, while managers can focus on the areas where coaching will make the biggest difference. New hires can build confidence before joining important customer calls, and experienced team members can stay sharp across a wide range of solutions.
“Our sales team needs to be confident across many different technologies. Product knowledge is important, but they also need to know how to use that knowledge in a real customer conversation.
ConvinceIQ gives them a place to practise before speaking to the customer. It also gives managers something clear to coach from, without needing to join every session.”
Amin Jaafar
Director of Global Business Development, AccessOrange
About AccessOrange
AccessOrange helps companies across Asia Pacific improve the way they work through Microsoft cloud, productivity, business applications, data, AI, and cybersecurity solutions. Learn more at https://accessorange.com
About ConvinceIQ
ConvinceIQ is an AI sales roleplay and coaching platform that helps sales teams practise realistic customer conversations, get immediate feedback, and improve through transcripts, scores, and manager coaching. Learn more at https://convinceiq.com